We believe that the best times are ahead of us. Although this has been a challenging period, Hong Kong remains one of the most special places on earth and we believe the future brings love, friendship, good health and prosperity.

That's why we launched 'KANPAI TO LOVE'! On any purchase of the sake listed below, 100% of the profits will go towards providing meals and COVID-19 testing for anybody in the hospitality industry.

With the uncertainties of unpaid leave and sporadic restaurant closures, we have chosen the heroes of hospitality to receive whatever help they need during the winter season between Christmas and Chinese New Year. It doesn't matter if you are a sommelier or dish washer, concierge or line cook - we got you!

An anonymous no-questions-asked WhatsApp and Email hotline will be set up on January 1st and circulated throughout the hospitality inudustry. Restaurant and hotel workers will be able to claim $250 meal vouchers to use on DELIVEROO or they can also claim a FREE private and instant COVID-19 test through our friends on LIFEHUB.

What's more, your sake purchases will be supporting rice farmers and sake makers from the Fukui prefecture in Japan. All of the sake mentioned below is among our team's favourites, fresh from this brewing season and some are being shown in Hong Kong for the first time!

Special thanks to LIFEHUB and DELIVEROO for donating their resources and subsidizing this process so we can get the most out of the funds that we raise. Thank you also to all of our media partners who supported in getting the word out and share our goal of getting us all into 2021 on the right foot.

If that's not enough, watch this space for the link to a special sunset kanpai over ZOOM on February 21st with Sake Central co-founder Elliot Faber and Tiffany Ung who will be getting married on that very day. Kanpai to love indeed!

We wish you all a safe, warm holiday season and the best for 2021.

With Love,

The Sake Central Team