Team

ELLIOT FABER - DIRECTOR 
Elliot Faber is the Beverage Director for Yardbird, RŌNIN, and Sunday’s Grocery in Hong Kong. He is also the founder of Sunday's Distribution and The Kura Collective, both of which offer beverage distribution solutions featuring a curated selection of wine, sake, and spirits. In 2017, Elliot co-founded Sake Central - a multifunctional retail space and bar that aims to provide an authentic understanding of Japanese food and beverage culture to people around the world.

As a Certified Sommelier and an Advanced Sake Professional, Elliot is a senior whisky advisor to Zachys Wine Auctions, a contributing editor to JamesSuckling.com, and the co-author of SAKE: The History, Stories and Craft of Japan’s Artisanal Breweries. In October 2016, Elliot received the award of 'Sake Samurai' from the Japan Sake Brewers Association Junior Council, an honor that few people have received since its inception in 2005.
 
KEN NAGAI - DIRECTOR 
Ken Nagai moved to Hong Kong from Tokyo in 2003. In 2008, he started his own export consultancy company, NWI Consulting, but his real epiphany came in 2014 when he took the role of Marketing and Business Development Manager at JFC Hong Kong. During his time managing the sale and distribution of Japanese food products at JFC, Ken’s passion for the sake industry began to flourish. Even before JFC, the main goal of NWI was to promote sake culture outside of Japan and today, he continues to do so as a Director of Sake Central. Ken has cultivated strong relationships with prefectural governments, breweries, and producers throughout Japan, all of which he aims to showcase through Sake Central’s cultural pavilion.
 
TAKASHI ENDO - DIRECTOR 
Born just outside of Tokyo in Kanagawa Prefecture, Takashi Endo worked at PricewaterhouseCoopers upon graduating Hosei University in the year 2000. By 2012, Endo had moved to Hong Kong and started his own firm, L/Rights and Partners, with the goal of supporting Japanese entrepreneurship through advisory services and investment funds. In 2014, he opened Cafe Life in Hong Kong’s Police Married Quarters and the popular coffee shop will be opening its second location in 2018. Throughout his career, Endo has focused on supporting and promoting Japanese culture outside of his homeland and as a Director of Sake Central he continues to do so today - using his experience and resources to help create awareness and appreciation for the world of sake on a global scale.